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Lesson OneDo You Have Something to Say?7 Activities1 Assessment
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Lesson TwoWhat Are You Talking About?6 Activities1 Assessment
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Lesson ThreeWhat Difference Does It Make?6 Activities1 Assessment
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Course Wrap-UpCourse Completion2 Activities
Share Your Thoughts
Share your response to the following question.
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Why is it important to surface a need for your audience right away? Can you think of an example of a speech or sermon you’ve heard that spoke to your needs? How did the speaker accomplish this?
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When people are at a service or an event their immediate question to themselves is “Is this going to be boring or will this be something I’m glad I heard. ”
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It’s important because we want to get and hopefully keep their attention. Addressing a current need is likely to accomplish that. I’m sure I’ve heard many, but none comes to mind right now.
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It is important because you have about 15 to 20 seconds to grab the attention of the listener. A former Pastor was able to do this well. He would start the sermon off with an attention-grabbing story that captivated the listener, leaving the listener wanting to know how this message from God could improve their life.
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It is important to surface a need right away because people are interested in what they need. And when the interest is aroused, then they will listen to you.
Recently I have attending one webinar. The catchy introduction got me hooked. It was tailored to my need for a better pension.
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The audience will give attention to topics they are interested in, and they are most interested in what they need. So, when you surfaced a need for your audience right away, you got a better chance of getting and holding their attention.
I recalled a speech that was delivered by an ISO Consultant that spoke to our needs. However, before he commenced, he required each of us to ask questions about ISO. Then, based on these questions, he gave us a lucid explanation of all the topics we need and related to our industry—no waffle and straight to the point.