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Therefore, if we can arrange our talks or our sermons in a way that touches people’s needs, then we know we have their interest, and we have a better chance of getting and holding their attention. That’s the theory behind what I’d like to talk with you about when we talk about speaking as listeners like.

– Haddon Robinson, PhD

In this lesson, you learned how to:

  1. Identify the three levels of captivating an audience: attention, interest, and need.
  2. Identify the first two stages of an effective speech.
  3. Craft an effective opening for your speech.

Continue to Lesson 2: What Are You Talking About? to learn the importance of clearly stating the big idea of your message and providing good examples.